The Importance of Skin Cancer Prevention: An interview with Dr. Kate Jameson
Skin cancer is a major health concern in Australia, where high UV exposure contributes to some of the highest skin cancer rates in the world. Dr. Kate Jameson, co-founder of Shade Skin and Youth Lab and stockist of Avocado Zinc, shares her insights on skin cancer prevention, sun safety, and the intersection of skincare with anti-aging treatments in this exclusive Q&A with Avocado Zinc.
Skin Cancer & Prevention
1. Dr. Jameson, what inspired you to specialise in skin cancer, and how did you decide to start Shade Skin Clinic?
My passion for skin health began during my career as a General Practitioner, where I developed a special interest in aesthetic and skin cancer medicine. I spent years performing skin checks and excisions in a busy Perth GP clinic. However, after focusing on cosmetic treatments at Youth Lab for the past eight years, I identified a gap in accessible, expert-led skin cancer detection services in Western Australia. Many of my cosmetic patients struggled to find timely and thorough skin checks. That’s why I co-founded Shade Skin with Dr. Emily Alfonsi—to provide expert-driven, patient-focused skin cancer care.
2. What are some common misconceptions about skin cancer?
One major misconception is that only fair-skinned individuals are at risk. While fair skin increases the likelihood of developing skin cancer, it can affect anyone, regardless of skin tone. Another myth is that if you don’t sunburn, you’re safe. In reality, UV exposure causes skin damage even without visible burns. Lastly, many believe that one skin check is enough, but regular check-ups are essential, even in winter.
3. What are the early warning signs of skin cancer, and how can self-checks help with early detection?
The key is to look for changes—new spots, moles that alter in size, shape, or color, or sores that won’t heal. The ABCDE rule (Asymmetry, Border irregularity, Color variation, Diameter over 6mm, and Evolution) is a great guide. If you notice anything suspicious, get it checked by a professional.
4. What are your top recommendations for sun safety?
Consistent protection is crucial—apply broad-spectrum sunscreen daily, wear protective clothing, and seek shade when the sun is at its peak. Avocado Zinc’s broad-spectrum SPF, packed with skin-friendly ingredients, makes an excellent choice for everyday wear.
5. How important is sunscreen, and what should people look for in a formulation?
Sunscreen is non-negotiable. Whether you choose chemical or mineral SPF, a broad-spectrum SPF 50+ with zinc oxide is ideal for superior UVA/UVB protection. Mineral sunscreens like Avocado Zinc are particularly great for sensitive skin, offering a physical barrier while providing hydration and antioxidants.
6. With the rise of tanning trends, especially among younger people, how can we encourage a healthier attitude toward sun exposure?
Education is key. Tanned skin is damaged skin—there’s no such thing as a safe tan. Social media trends promoting tanning are harmful, and we need to shift the mindset towards healthy, glowing skin rather than sun-induced color. Hydrating, skin-enhancing SPF formulas like Avocado Zinc make daily sun protection easy.
7. How does the Australian climate impact skin cancer rates, and what steps can Australians take to protect themselves year-round?
Australia has one of the highest UV exposure rates globally, meaning sun damage can occur even on cloudy days. Year-round protection is essential—apply sunscreen daily, reapply regularly, and make sun safety a daily habit, not just a summer routine.
Anti-Aging & Youth Lab
8. How do anti-aging treatments and skin cancer prevention intersect in your work?
Prevention is the best anti-aging strategy. I encourage my patients to embrace aging while investing in protecting and repairing their skin. UV rays cause DNA damage, leading to premature aging signs like wrinkles, pigmentation, and collagen loss. At Youth Lab, we treat many patients for pigmentation and skin discoloration, often detecting pre-cancerous and cancerous lesions during cosmetic consultations. My top skincare tip? SPF first, treatments second.
9. How can people balance skincare routines for both aging gracefully and protecting against skin cancer?
A simple, effective routine is key—combine daily sunscreen with nourishing ingredients like vitamin C, hyaluronic acid, and niacinamide to repair and strengthen the skin. I often recommend Avocado Zinc to my clients for its blend of sun protection and skincare benefits.
Life as a Business Owner
10. What have been some of the biggest challenges and rewards of running Shade Skin and Youth Lab?
Managing two businesses comes with challenges, especially maintaining high standards of care amid rapid growth. However, the rewards are immense—whether detecting melanoma early at Shade Skin or boosting a client’s confidence at Youth Lab. Seeing my business partner, Dr. Emily Alfonsi, lead the Shade Skin team and witnessing the impact our businesses have on patients is incredibly fulfilling.
Balancing work with family life is demanding, but I wouldn’t have it any other way. Creating businesses that genuinely help people makes every challenge worth it.
Final Thoughts
Skin cancer prevention should be a priority for everyone, regardless of skin tone or season. With expert-led care at Shade Skin and a commitment to daily SPF use with trusted brands like Avocado Zinc, we can take proactive steps towards healthier skin and long-term well-being.
Protect your skin today with Avocado Zinc — because prevention is always better than cure.